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|Internet Marketing Education For Professional Services And Small Businesses Internet Marketing Education For Professional Services And Small Businesses June 24 Austin Hooper Falcons Jersey , 2012 | Author: bruceawood | Posted in Business Internet marketing can be simple effective and inexpensive, if small business owners and professionals take the time to get educated. Learning the difference between advertising and marketing is the first step.
Professional service providers and small business owners often know next-to-nothing about marketing. I know this is true, because after owning several businesses which spanned everything from financial services to retail stores, all I knew how to do was place ads in local media.
Advertising in newspapers, radio, television and magazines was my idea of marketing. Sure Deion Jones Falcons Jersey , every so often I’d send out a press release, if there was an event to publicise, but aside from that I didn’t have a clue.
Then the Internet blossomed. I looked at it as just another kind of advertising vehicle, and that impression was bolstered by the reps from all of the media I had been advertising with. They all were flogging online ads on their respective websites. Some even offered “online marketing plans” which were almost entirely composed of different styles of paid ads, bundled together.
Results from my offline ads were slowing down. Even ads in the papers which used to bring immediate results stopped producing. So, I dove in and spent thousands on Internet advertising. I should have thrown the money into a sewer. I had no idea what I was doing Keanu Neal Falcons Jersey , and tried to use the same approach which once worked in my offline ads. The results were nonexistent.
In desperation, I tried one website after another, tossing dollar after dollar and watching the business in my stores grind to a halt.
That is when I knew that there had to be another way. I went onto the Internet looking for a better site to advertise on, and ran across an article about Internet marketing. It was full of terms like auto responder, SEO and social media, and it also mentioned a magic word. “FREE.”
My curiosity was piqued. I made a project of getting educated on “Internet marketing Justin Hardy Jersey ,” and found a variety of sites which all gave the best marketing tips for small business professionals. Eventually I was able to get glimpses into what techniques were free, and which ones cost money.
It did take a while, and a lot of effort, to sort things out. It seemed that some of the “gurus” I found were having a blast making every tip and technique convoluted and “secret.” And it was also glaringly clear that they were all either self-taught or hiding the source of their own Internet marketing education.
After months of digging, I discovered a single source for all kinds of Internet marketing education. It is perfectly suited for professionals and small business owners, and was exactly what I was looking for. I signed up.
At last I was armed with the ability to find new business leads online without spending a fortune to get them.
However Blidi Wreh-Wilson Jersey , I had to adjust my expectations when it came to the timing of results. You see, when I relied on advertising, I expected quick response from the customers. I still like direct response advertising for that. But with online marketing, things were different. It was like watching a slow motion movie of a flower growing.
The closest analogy I can think of is that Internet marketing is like planting seeds. The marketer cannot expect to harvest a crop until it has grown. And notice that I say “seeds.” Plural. Planting one seed will not yield a crop.
That was a difficult lesson. For Internet marketing to work for any business, the marketer must do a lot of it, over a period of time Tani Tupou Jersey , consistently.
Eventually, intelligent marketing action will start to yield the desired results, and make all the effort worthwhile. It all starts with getting a solid Internet marketing education.
Bruce Wood is a public speaker, marketing educator and business owner. His presentations make internet marketing simple and understandable for business owners. Click through on start business online and network marketing training for more information.
Do You Need New Ways To Market Your Equipment Supplier Business? Study This Do You Need New Ways To Market Your Equipment Supplier Business? Study This July 15, 2013 | Author: Aaron Stone | Posted in Business
Don’t mistake profit today for success tomorrow. You need the right tools and support to plan for the future. Secure your equipment manufacturer’s success with these effective strategies.
If you find yourself dead in the water, try to find a source for this stagnation. Are you losing track of your goals? Are you running low on finances? The first step toward solving these problems is finding out what they are.
Luck can sometimes make a difference in the equipment manufacturing business world Hugh Thornton Jersey , but you should never rely on it. You need to work hard and create your own success, not sit around waiting for something great to happen to you. Nothing will help your business more than your own personal drive and ambition.
Along your journey as an equipment manufacturing business owner, watch out for the “employee trap”. It is essential that you not begin to see yourself as just another employee of he equipment manufacturer. It is important to keep your own innovation alive, because you are responsible for the success of your company.
Approach any equipment manufacturing business with the intention of making it a success, for which, you need to gather adequate expertise and information. Dabble in the field and learn some rudimentary facts before you take the plunge. In this manner you’ll be able to set o.